Santa Cruz SBDCAptos, CA

Brown Bag: 6 Steps to a Marketing Plan

Brown Bag: 6 Steps to a Marketing Plan

Wednesday, August 9, 2017 12:00pm to 1:00pm
Free of charge

Most business owners don't have time to read an entire book on creating a marketing plan, so we narrowed it down to six easy steps to start becoming more proactive with your marketing. We'll walk you through how to easily construct your marketing plan, plus we'll give you all the tools and resources to do it. By attending this interactive class, you'll learn how to be much more strategic and efficient with your marketing budget. This session is perfect for start ups, long-standing businesses, and those who are wanting to discover how to easily step up their marketing game.

Presented by: Bryce Root
As a career marketing strategist, Bryce Root has always held many different marketing roles for organizations ranging from non-profits to global ad agencies and large-scale retail destinations attracting shoppers in the tens of millions. Over the last 20 years, Bryce has acquired a highly diverse skill set that he has now packaged to help California’s ever-growing Central Coast business community.  As the owner of a regional business marketing consultancy, Bryce provides comprehensive marketing services to new and established businesses across all industries who want to elevate their traffic, sales, and overall brand exposure and it’s this unique experience that he brings to his work with the SBDC. Bryce graduated with a BA degree from Pacific Lutheran University in Recreation Management and Exercise Science, which he used to open his own professional cycling coaching business upon graduation while four short years later he graduated from the University of San Francisco with a MA degree in Sports Business with a concentration in Sports Marketing.


2017 Brown Bag at the Library

Santa Cruz Downtown Library
224 Church Street Upstairs meeting room
Santa Cruz

Apply Now

It all starts here. Complete the application and submit your request. A member of the SBDC will follow up with you and help you achieve your small business goals -- at no cost to you.
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Funded in part through cooperative agreements with the U.S. Small Business Administration, the California Governors Office for Business and Economic Development, and other private and public partners;  and nationally accredited by the association of SBDCs.