Santa Cruz SBDCAptos, CA

Brown Bag Seminar Series: A Dollar A Day Marketing

Brown Bag Seminar Series: A Dollar A Day Marketing

Wednesday, April 12, 2017 12:00pm to 1:00pm

The Small Business Brown Bag Series is a collection of free, hour-long workshops designed to support small businesses. Bring your lunch and join us in the upstairs meeting room at the Downtown Branch Library for these great seminars. 

Your marketing budget may have already been sacrificed with unexpected projects or expenses. Most business owners have the mindset that in order to do any type of marketing, it requires at least a few hundred dollars per month. This myth has come about from advertising and online directory reps who claim they can provide all the marketing you need with this minimum investment. The truth is that there are several, highly impactful marketing tactics that do not cost any money at all. In this workshop we’ll walk you through each of these very effective strategies so you’ll end the session with a completely manageable, realistic list of tactics you can use immediately. Our sessions are highly interactive, so we’ll be brainstorming, showcasing real-life local examples and determining the best way to use these tactics for your individual business.

Presented by: Bryce Root
As a career marketing strategist, Bryce Root has always held many different marketing roles for organizations ranging from non-profits to global ad agencies and large-scale retail destinations attracting shoppers in the tens of millions. Over the last 20 years, Bryce has acquired a highly diverse skill set that he has now packaged to help California’s ever-growing Central Coast business community.  As the owner of a regional business marketing consultancy, Bryce provides comprehensive marketing services to new and established businesses across all industries who want to elevate their traffic, sales, and overall brand exposure and it’s this unique experience that he brings to his work with the SBDC. Bryce graduated with a BA degree from Pacific Lutheran University in Recreation Management and Exercise Science, which he used to open his own professional cycling coaching business upon graduation while four short years later he graduated from the University of San Francisco with a MA degree in Sports Business with a concentration in Sports Marketing.


Brown Bag Seminar Series

Santa Cruz Central Library
224 Church St. Upstairs Meeting Room
Santa Cruz

Apply Now

It all starts here. Complete the application and submit your request. A member of the SBDC will follow up with you and help you achieve your small business goals -- at no cost to you.
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