Santa Cruz SBDCAptos, CA

About the Santa Cruz Small Business Development Center

COVID Funding:

  1. Restaurant Revitalization Funding (Webinar) (Slides)
  2. NDC Santa Cruz County Economic Development Fund
  3. Shuttered Venture Operators Grant
  4. PPP 2nd Round
  5. PPP Forgiveness
  6. EIDL
  7. California Rebuilding Fund
  8. Ebay's Up & Running California 
  9. FedEx Small Business Grant Contest
  10. SNF Small Business Growth & Recovery Fund


Tools to Get You Through COVID-19:​

  1. Business Resource Guide (Tool)
  2. COVID-19 Return to Work Playbook (Tool)
  3. The Simple Cash Flow Tool For Surviving COVID-19 (Video)  (Tool)
  4. A Real Life Business Pivot During COVID-19 (Video)
  5. HR in the era of COVID-19 (Recording)



  1. eCommerce Store Analytics and Optimization (Watch Here)
  2. eCommerce Store's Best Practices (includes Terms of Use, Taxes, Customer Service, etc.) (Watch Here)


Tax & Law (The SBDC is not allowed to provide counseling in these areas):

  1. Tax Information EDD   IRS Video Training   SBA   Franchise Tax Board Intuit TurboTax
  2. Law Information Lawyer Referral Service of Santa Cruz County


Starting a Business:

  1. Checklist for Starting a Business in the County of Santa Cruz
  2. Lean Canvas


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Apply Now

It all starts here. Complete the application and submit your request. A member of the SBDC will follow up with you and help you achieve your small business goals -- at no cost to you.

What we do


One-on-One Advising

Our Business Advisors are industry experts who provide free, professional business advising in marketing, finance, accessing capital, and more.


Trainings & Workshops

Gain skills and knowledge you need for your business to prosper by attending one of our informative workshops. Visit our calendar for upcoming events.


Funding Assistance

Need money? Get expert help with business loan applications, investor packages, crowdfunding campaigns, and more.

News & Announcements


Santa Cruz County Economic Development Fund

NDC Economic Development Lending offers flexible lending to small businesses in Santa Cruz County. We provide COVID-19 Emergency Loans up to $50,000 and Recovery & Growth Loans up to $500,000. To... more

Cabrillo College is seeking to get the First Line Supervisor Program Support program on California's Eligible Training Provider List

Cabrillo College is seeking to get the First Line Supervisor Program Support program on California's Eligible Training Provider List. Please consider writing a quick support letter with the prompt... more


As concerns continue about coronavirus (COVID-19), we’re here to help you navigate available resources, answer your business questions and be a trusted partner for your business
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Funded in part through a cooperative agreement with the U.S. Small Business Administration. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA or HSU Sponsored Programs Foundation.