Santa Cruz SBDCAptos, CA

3 Steps To The Ultimate Business COVID-19 PIVOT

Not like any zoom interview you've watched, in this pub talk-style episode, Marketing Advisor, Bryce Root explores how Humble Sea Brewing Co.  pivoted their business in literally 24 hours once shelter in place was enacted.

You'll learn that it doesn't take a pandemic to pivot and with technology anything is possible. What was lower on their priority list, moved to the top and now they're selling more beer than ever and have a fully operational e-commerce program delivering beer across California. Listen in as they share their top 3 tips for how they made it happen in a matter of hours.

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It all starts here. Complete the application and submit your request. A member of the SBDC will follow up with you and help you achieve your small business goals -- at no cost to you.


As concerns continue about coronavirus (COVID-19), we’re here to help you navigate available resources, answer your business questions and be a trusted partner for your business
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Funded in part through a cooperative agreement with the U.S. Small Business Administration. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA or HSU Sponsored Programs Foundation.