Santa Cruz SBDCAptos, CA

3 Tips To Help Prevent Customers From Driving By For Years Before Coming Into Your Business

Do new customers always say they've driven by for 5-10 years before making it into your business? Part of the issue might be your signage, so SBDC Marketing Advisor Bryce Root speaks with Shawn from Santa Cruz Signs for tips for 1) businesses preparing to open for the first time, 2) seasoned businesses with a lot of wear + tear from the weather, and 3) those of you who are mobile-oriented businesses curious about vehicle wraps.  

As part of the 2019 #261marketing initiative created by Bryce Root and The Root Group, this video was created to help show the elusive "how" of marketing that so many business owners are left trying to figure out.

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Funded in part through a cooperative agreement with the U.S. Small Business Administration. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA or HSU Sponsored Programs Foundation.