Santa Cruz SBDCAptos, CA

A Real Life Business Pivot During COVID-19

f you need to change up your business model during Covid-19, it likely needs to happen in a matter of days not weeks in order to survive. Watch as SBDC Advisor, Bryce Root joins Aeroasis CEO, Tom Wollenberger for a walkthrough of their 3-week pivot to not only assist their bottom line, but also help local community members + businesses stay safe, right here in Santa Cruz, CA.

You'll also want to check out our recent video featuring SBDC Advisor, Keith Holtaway who walks you through the "Lean Canvas" program that will create + keep your 90-day pivot plan on track.

Apply Now

It all starts here. Complete the application and submit your request. A member of the SBDC will follow up with you and help you achieve your small business goals -- at no cost to you.


As concerns continue about coronavirus (COVID-19), we’re here to help you navigate available resources, answer your business questions and be a trusted partner for your business
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Funded in part through a cooperative agreement with the U.S. Small Business Administration. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA or HSU Sponsored Programs Foundation.