Santa Cruz SBDCAptos, CA


If you’re getting ready to chase your entrepreneurial dreams and start your own business, please watch this video first. Listen closely as award-winning SBDC Business Advisor, Keith Holtaway shares his top four tips he has given to hundreds of businesses in our community who have celebrated having the business of their dreams.

Take the next step and apply for a free consultation from the SBDC and receive an in-depth review of your precise situation from an appropriate advisor including Keith and the rest of our team.

Apply Now

It all starts here. Complete the application and submit your request. A member of the SBDC will follow up with you and help you achieve your small business goals -- at no cost to you.


As concerns continue about coronavirus (COVID-19), we’re here to help you navigate available resources, answer your business questions and be a trusted partner for your business
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Funded in part through a cooperative agreement with the U.S. Small Business Administration. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA or HSU Sponsored Programs Foundation.