Santa Cruz SBDCAptos, CA

News and Announcements

It's here, the debut of the Small Business-by-the-Bay podcast! SBDC advisor, Bryce Root has collected the week's choice finds including events, hot topics, news, apps, online marketing tips + more.

Posted On: November 27, 2019

The CalChamber's White Paper is "an excellent explanation of the new AB5 law covering independent contractors."

Posted On: November 27, 2019

Starting or already running a family business? Here are 2 essential tips from SBDC success story, Hip & Chick Organiks' mother/daughter team, who run a super successful brick and mortar, e-commerce and nationwide wholesale bath, body and home business.

Posted On: November 26, 2019

Over a million lawsuits are filed in state courts every year. And, according to one source, all of us have a 10% chance of getting sued in any given year and a 33% chance of getting sued during our lifetimes!

Posted On: November 14, 2019

In this episode of Root of the Matter, host Bryce Root, talks with SBDC success story, Mission Hill Creamery, to hear their top 3 tips for success with competition just blocks away in every direction. Applicable to any business, these are tips for anyone battling for more foot traffic!

Posted On: November 13, 2019

Are you ready for 2020? Bryce Root is here to help! In this video, Bryce gets to the root of the matter by offering 3 steps to being better prepared for the business year to come.

Posted On: October 30, 2019

Wondering if email marketing is dead? Looking for an easy way to build your email database? Sorry to say, there are no short cuts as Bryce says NO to email spam!

Posted On: October 30, 2019

Do new customers always say they've driven by for 5-10 years before making it into your business?

Posted On: September 27, 2019

Wondering how to make a name for yourself in a crowded industry where doing things the way they've always been done is the norm?

Posted On: August 27, 2019

Many business owners think that they own a copyright to their logo but actually only have a non-exclusive license to use of their logo image.  A contractor providing creative work, such as a graphic designer, is not required by law to assign copyright to a contracting party unless a written... more

Posted On: August 22, 2019

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Funded in part through a cooperative agreement with the U.S. Small Business Administration. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA or HSU Sponsored Programs Foundation.