Santa Cruz SBDCAptos, CA

News and Announcements

If you're a local Santa Cruz small business navigating Covid-19, here are four BIG resources from Santa Cruz Works that need to be on your radar.

Posted On: May 12, 2020

f you need to change up your business model during Covid-19, it likely needs to happen in a matter of days not weeks in order to survive.

Posted On: May 05, 2020

If you are a business owner, independent contractor, self-employed worker, freelancer, or gig worker and only received a 1099 tax form last year, you are most likely eligible for PUA. You can apply for benefits starting April 28.

Posted On: April 28, 2020

Small business owners MUST be in control of every penny of their cash flow right now.

Posted On: April 20, 2020

In the food business? This edition of Root of the Matter features SBDC advisor, Bryce Root as he interviews our food services advisor and Northern CA's food + beverage business expert, Tom Bruce.

Posted On: April 07, 2020

If your business has employees, watch this episode as SBDC advisor, Bryce Root interviews advisor, Joy Hallof, the Queen of HR!

Posted On: April 07, 2020

Attention small business owners! Recognizing that the EIDL and PPP funding options can be quite confusing, host and SBDC advisor, Bryce Root, decided to bring back SBDC advisor, Larry Hebert, our region’s cash flow and operations rock star to walk us through it all.

Posted On: April 07, 2020

Two things that need to be emphasized about the PPP loan:

1) customers must be able to apply on Chase Business Online. They won’t be able to call us or go through their BRM. If they’re not already set up, they can enroll in online banking.  And

Posted On: April 02, 2020

WASHINGTON – Today, U.S. Small Business Administration Administrator Jovita Carranza announced changes to help borrowers still paying back SBA loans from previous disasters.

Posted On: March 23, 2020

Apply Now

It all starts here. Complete the application and submit your request. A member of the SBDC will follow up with you and help you achieve your small business goals -- at no cost to you.


As concerns continue about coronavirus (COVID-19), we’re here to help you navigate available resources, answer your business questions and be a trusted partner for your business
English French German Italian Portuguese Russian Spanish

Funded in part through a cooperative agreement with the U.S. Small Business Administration. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA or HSU Sponsored Programs Foundation.