News and Announcements
Trademarks, copyrights, contracts and more, it’s all included in the category of intellectual property.
If you’re getting ready to chase your entrepreneurial dreams and start your own business, please watch this video first.
Do you have control of your inventory or does it have control of you?
Is your business located in a thoroughfare or an up and coming part of town where people simply drive through with rarely stopping? Then this video is for you as SBDC Ambassador + Marketing Advisor, Bryce Root, visits SBDC success story, Sonia Moran of Home/Work located in Midtown Santa Cruz.
Big box stores are everywhere, both offline and online and with in-store pickup & 1-day free delivery becoming standard, how do you compete?
Wondering how to get your business ready for 2020 before the holidays hit? Here are two simple tips from SBDC marketing advisor, Bryce Root, that are the basis for whether you thrive or dive in the coming year.
Does it take a couple minutes to describe what your business does? Chances are you have a niche business, so here are 3 super solid tips from SBDC success story, Bad Animal in downtown Santa Cruz.
Are you in constant battle with the online e-commerce behemoths?
Are you a small business owner wanting to exponentially grow your business’ exposure + success? In this video, SBDC Marketing Advisor Bryce Root talks with Alex Wong, Founder of Upcycled Skate Art, to hear his three tips on how to best utilize collaborations as a small business owner!
Are you aware of the hundreds of new HR-focused laws that are going to impact your business in 2020? Whether you're just launching your business or you've had your doors open for decades, SBDC HR Advisor Joy Hallof is someone you need to get to know.