Santa Cruz SBDCAptos, CA

News and Announcements

If your business has employees, watch this episode as SBDC advisor, Bryce Root interviews advisor, Joy Hallof, the Queen of HR!

Posted On: April 07, 2020

Attention small business owners! Recognizing that the EIDL and PPP funding options can be quite confusing, host and SBDC advisor, Bryce Root, decided to bring back SBDC advisor, Larry Hebert, our region’s cash flow and operations rock star to walk us through it all.

Posted On: April 07, 2020

Two things that need to be emphasized about the PPP loan:

1) customers must be able to apply on Chase Business Online. They won’t be able to call us or go through their BRM. If they’re not already set up, they can enroll in online banking.  And

Posted On: April 02, 2020

WASHINGTON – Today, U.S. Small Business Administration Administrator Jovita Carranza announced changes to help borrowers still paying back SBA loans from previous disasters.

Posted On: March 23, 2020

The Corona Virus small business survival kit is LIVE and updated by the hour. It includes videos by our SBDC Ambassador and Small Business Advocate + Marketing Strategist, Bryce Root as well as links, articles and resources to keep you going strong.

Posted On: March 18, 2020

Are you wondering what it will take to evolve your marketing to catch up with the technological habits of your target customers?

Posted On: February 27, 2020

Is your business in a situation where you need to pivot your business plan on the fly?

Posted On: February 11, 2020

Is your business located in a thoroughfare or an up and coming part of town where people simply drive through with rarely stopping? Then this video is for you as SBDC Marketing Advisor, Bryce Root, visits SBDC success story Sonia Moran of Home/Work located in Midtown Santa Cruz.

Posted On: February 06, 2020

Big box in-store pickup & 1-day free delivery are becoming standard, how do you compete?

Posted On: February 03, 2020

If you’re getting ready to chase your entrepreneurial dreams and start your own business, please watch this video first.

Posted On: January 31, 2020

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It all starts here. Complete the application and submit your request. A member of the SBDC will follow up with you and help you achieve your small business goals -- at no cost to you.


As concerns continue about coronavirus (COVID-19), we’re here to help you navigate available resources, answer your business questions and be a trusted partner for your business
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Funded in part through a cooperative agreement with the U.S. Small Business Administration. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA or HSU Sponsored Programs Foundation.