Santa Cruz SBDCAptos, CA

News and Announcements

Trademarks, copyrights, contracts and more, it’s all included in the category of intellectual property.

Posted On: January 31, 2020

If you’re getting ready to chase your entrepreneurial dreams and start your own business, please watch this video first.

Posted On: January 14, 2020

Do you have control of your inventory or does it have control of you?

Posted On: January 13, 2020

Is your business located in a thoroughfare or an up and coming part of town where people simply drive through with rarely stopping? Then this video is for you as SBDC Ambassador + Marketing Advisor, Bryce Root, visits SBDC success story, Sonia Moran of Home/Work located in Midtown Santa Cruz.

Posted On: January 13, 2020

Big box stores are everywhere, both offline and online and with in-store pickup & 1-day free delivery becoming standard, how do you compete?

Posted On: January 13, 2020

Wondering how to get your business ready for 2020 before the holidays hit? Here are two simple tips from SBDC marketing advisor, Bryce Root, that are the basis for whether you thrive or dive in the coming year.

Posted On: January 10, 2020

Does it take a couple minutes to describe what your business does? Chances are you have a niche business, so here are 3 super solid tips from SBDC success story, Bad Animal in downtown Santa Cruz.

Posted On: December 11, 2019

Are you in constant battle with the online e-commerce behemoths?

Posted On: December 11, 2019

Are you a small business owner wanting to exponentially grow your business’ exposure + success? In this video, SBDC Marketing Advisor Bryce Root talks with Alex Wong, Founder of Upcycled Skate Art, to hear his three tips on how to best utilize collaborations as a small business owner!

Posted On: December 03, 2019

Are you aware of the hundreds of new HR-focused laws that are going to impact your business in 2020? Whether you're just launching your business or you've had your doors open for decades, SBDC HR Advisor Joy Hallof is someone you need to get to know. 

Posted On: November 27, 2019

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It all starts here. Complete the application and submit your request. A member of the SBDC will follow up with you and help you achieve your small business goals -- at no cost to you.


As concerns continue about coronavirus (COVID-19), we’re here to help you navigate available resources, answer your business questions and be a trusted partner for your business
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Funded in part through a cooperative agreement with the U.S. Small Business Administration. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA or HSU Sponsored Programs Foundation.