Santa Cruz SBDCAptos, CA

News and Announcements

Big box stores are everywhere, both offline and online and with in-store pickup & 1-day free delivery becoming standard, how do you compete?

Posted On: January 13, 2020

Wondering how to get your business ready for 2020 before the holidays hit? Here are two simple tips from SBDC marketing advisor, Bryce Root, that are the basis for whether you thrive or dive in the coming year.

Posted On: January 10, 2020

Does it take a couple minutes to describe what your business does? Chances are you have a niche business, so here are 3 super solid tips from SBDC success story, Bad Animal in downtown Santa Cruz.

Posted On: December 11, 2019

Are you in constant battle with the online e-commerce behemoths?

Posted On: December 11, 2019

Are you a small business owner wanting to exponentially grow your business’ exposure + success? In this video, SBDC Marketing Advisor Bryce Root talks with Alex Wong, Founder of Upcycled Skate Art, to hear his three tips on how to best utilize collaborations as a small business owner!

Posted On: December 03, 2019

Are you aware of the hundreds of new HR-focused laws that are going to impact your business in 2020? Whether you're just launching your business or you've had your doors open for decades, SBDC HR Advisor Joy Hallof is someone you need to get to know. 

Posted On: November 27, 2019

It's here, the debut of the Small Business-by-the-Bay podcast! SBDC advisor, Bryce Root has collected the week's choice finds including events, hot topics, news, apps, online marketing tips + more.

Posted On: November 27, 2019

The CalChamber's White Paper is "an excellent explanation of the new AB5 law covering independent contractors."

Posted On: November 27, 2019

Starting or already running a family business? Here are 2 essential tips from SBDC success story, Hip & Chick Organiks' mother/daughter team, who run a super successful brick and mortar, e-commerce and nationwide wholesale bath, body and home business.

Posted On: November 26, 2019

Over a million lawsuits are filed in state courts every year. And, according to one source, all of us have a 10% chance of getting sued in any given year and a 33% chance of getting sued during our lifetimes!

Posted On: November 14, 2019

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As concerns continue about coronavirus (COVID-19), we’re here to help you navigate available resources, answer your business questions and be a trusted partner for your business
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Funded in part through a cooperative agreement with the U.S. Small Business Administration. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA or HSU Sponsored Programs Foundation.