Santa Cruz SBDCAptos, CA

News and Announcements

In this episode of Root of the Matter, host Bryce Root, talks with SBDC success story, Mission Hill Creamery, to hear their top 3 tips for success with competition just blocks away in every direction. Applicable to any business, these are tips for anyone battling for more foot traffic!

Posted On: November 13, 2019

Are you ready for 2020? Bryce Root is here to help! In this video, Bryce gets to the root of the matter by offering 3 steps to being better prepared for the business year to come.

Posted On: October 30, 2019

Wondering if email marketing is dead? Looking for an easy way to build your email database? Sorry to say, there are no short cuts as Bryce says NO to email spam!

Posted On: October 30, 2019

Do new customers always say they've driven by for 5-10 years before making it into your business?

Posted On: September 27, 2019

Wondering how to make a name for yourself in a crowded industry where doing things the way they've always been done is the norm?

Posted On: August 27, 2019

Many business owners think that they own a copyright to their logo but actually only have a non-exclusive license to use of their logo image.  A contractor providing creative work, such as a graphic designer, is not required by law to assign copyright to a contracting party unless a written... more

Posted On: August 22, 2019

Having trouble staying focused on your marketing goals as a small business? In this video, we talk about four ways to bypass those “shiny objects” that distract your business from reaching its’ full potential!

Posted On: July 31, 2019

Are you a small business owner who wants to create an impactful social media presence on your own?

Posted On: July 31, 2019

Are you a Santa Cruz small business located off the beaten path?

Posted On: July 19, 2019


The legislature in Sacramento still NO CLEAR GUIDELINES about the status of the Independent Contractor situation.

Posted On: July 03, 2019

Apply Now

It all starts here. Complete the application and submit your request. A member of the SBDC will follow up with you and help you achieve your small business goals -- at no cost to you.


As concerns continue about coronavirus (COVID-19), we’re here to help you navigate available resources, answer your business questions and be a trusted partner for your business
English French German Italian Portuguese Russian Spanish

Funded in part through a cooperative agreement with the U.S. Small Business Administration. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA or HSU Sponsored Programs Foundation.