News and Announcements
In this episode of Root of the Matter, host Bryce Root, talks with SBDC success story, Mission Hill Creamery, to hear their top 3 tips for success with competition just blocks away in every direction. Applicable to any business, these are tips for anyone battling for more foot traffic!
Are you ready for 2020? Bryce Root is here to help! In this video, Bryce gets to the root of the matter by offering 3 steps to being better prepared for the business year to come.
Wondering if email marketing is dead? Looking for an easy way to build your email database? Sorry to say, there are no short cuts as Bryce says NO to email spam!
Do new customers always say they've driven by for 5-10 years before making it into your business?
Wondering how to make a name for yourself in a crowded industry where doing things the way they've always been done is the norm?
Many business owners think that they own a copyright to their logo but actually only have a non-exclusive license to use of their logo image. A contractor providing creative work, such as a graphic designer, is not required by law to assign copyright to a contracting party unless a written... more
Having trouble staying focused on your marketing goals as a small business? In this video, we talk about four ways to bypass those “shiny objects” that distract your business from reaching its’ full potential!
Are you a small business owner who wants to create an impactful social media presence on your own?
Are you a Santa Cruz small business located off the beaten path?
The legislature in Sacramento still NO CLEAR GUIDELINES about the status of the Independent Contractor situation.