Browse our carefully curated resource library for helpful information on crowdfunding, social media, e-commerce, customer incentives, and more.
SBA Learning Platform
SBA’s online learning programs are designed to empower and educate small business owners every step of…
Behind Every Employer Santa Cruz County
A local resource promoting economic and workforce resiliency and sustainability to support and strengthen the character…
Lean Planning Canvas
A one-page tool that will allow you to quickly identify potential customers, identify opportunities and needs…
Checklist for Starting a Business in Santa Cruz County
Planning Writing a Business Plan SBDC Strategy Advisors: Keith Holtaway and Marco Vides A Business Plan…
COVID Funding Resources & Tools
Funding Resources Restaurant Revitalization Funding (Webinar) (Slides) NDC Santa Cruz County Economic Development Fund Shuttered Venture Operators Grant…
Helpful Links and Tools
Resources By Topic: General | News/Media | Inventions/IP | Trademarks/Copyrights | Import/Export | Financing | Business Planning |…
SBDC can help with applying for relief, guiding you through available resources, cash flow concerns, supply chain interruptions, workforce capacity, insurance coverage, and more – at no cost.
“Will You Owe Taxes on Your Paycheck Protection Loan?”
This PDF is a short FAQ in regards to taxes for the Paycheck Protection Program. Click…
California Business Resources
California Chamber of Commerce – The California Chamber of Commerce is the largest, broad-based business advocate…
Legal and Tax Resources
Forming a corporation in California – An outline of the steps you need to follow in…
Government Resources Procurement Opportunities for your Small Business – If you have been considering contracting your…
Business Planning Resources
Start and Manage Your Business – SBA’s website has resources for helping you, including templates for…
Establishing relationships with creditors and lenders prior to seeking funding is key to successful financing. The more they know and understand you as a person, the more they will trust you. When it comes to money, nothing is more important than trust.
SBA Exporting – SBA provides counseling, training and financing to small businesses looking to increase sales…
Inventions and Intellectual Property, Trademarks/Copyrights Resources
How to protect your invention while pitching it. – From protecting your inventions, ideas, and product…
General Business Resources
General resources for your business.
Grand Opening Guide
A comprehensive guide to everything you need for the grand opening of your business including press release and media templates.
Guidelines for Preparing a Business Plan
This comprehensive guide offers guidelines and helpful spreadsheets to help you prepare a business plan.
The Marketing Plan
Marketing plays a vital role in successful business ventures. How well the plan you develop to market your business, along with the management and financial management plans, will ultimately determine your degree of success or failure.
Winning the Trade Game with Export Finance
This SBA slideshow takes a look at the spectrum of credit terms international sales.
HR Management Checklist
The essential new hire checklist for managers.
Business Matchmaking – The naton’s premier public-private initiative supporting procurement opportunities for small business in every industry.…
Business Resiliency Resources
https://www.ready.gov/business – Toolkits, videos and plans for business continuity. Disasters and Emergency preparation by topic. https://www.sba.gov/business-guide/manage-your-business/prepare-emergencies – Specific…
Emergency Response Loans Infographic
An infographic highlighting the uses of the Paycheck Protection Program (PPP) and the Economic Injury Disaster…