Santa Cruz: Advanced Facebook Marketing – Level Up!
Event Details
You’re already familiar with how to use and the differences between Facebook pages and profiles. Now it’s time for the next steps! Facebook has many complex business tools that are easy to miss and sometimes hard to decipher. Learn what your options are and how to assess if they are right for you. (This class will only very briefly touch on Facebook ads).
- Overview of Business Pages, Business Manager
- The benefits of Facebook Live
- Mobile apps to help your Facebook Page
- Tips for the best content
This course is a lecture format followed by Q and A.
Karen Kefauver is a social media coach, speaker and trainer with more than 10 years’ experience teaching business owners and entrepreneurs how to use social media marketing to build brand authority, grow business and boost the bottom line. She’s a longtime instructor with the SBDC and understands the unique challenges of small business owners. Karen has lived in Santa Cruz since 1993 and launched her social media business in 2010.
