Santa Cruz: Target Audiences- Defining Who You Should Be Talking To

Mar 27 2:00 pm — 4:00 pm

Event Details

This workshop is designed for people who need a clearer definition of who their target audiences are for their business. Whether your business is established or you’re just starting out, Cassie Blom will lead you through an interactive workshop to help you hone your audiences and make your marketing more effective. Some topics include:

  • Understanding audience segmentation
  • Looking at target market vs target audience.
  • Defining personas.

After this class, you will be able to define specifically who you should be communicating with, and what values are important to those audiences.

The information provided in this webinar and any supplementary materials provided to registrants are intended for educational and informational purposes only and does not constitute professional financial or legal advice. No registrant should act or fail to act on the basis of any material contained in this webinar without obtaining proper financial, legal or other professional advice specific to their situation. The Northern CaliforniaSmall Business Development Center, and its host, the HSU Sponsored Programs Foundation, specifically disclaims any liability, loss or risk, personal or otherwise, which is incurred as a consequence, directly or indirectly, of the use and application of any of the information presented in this webinar. By registering for this webinar you acknowledge and agree that you have read, understood, accept and agree to the above disclaimer and that under no circumstances shall the Northern California Small Business Development Center or it’s host, the HSU Sponsored Programs Foundation, be held liable for any claims, losses, or damages of any kind or nature arising out of or in any way related to the information provided in this webinar and/or the registrant’s use of or reliance on said information.