Event
Santa Cruz:Your Value Proposition- Communicating What You Do to Your Audience
Mar
15
2:30 pm — 4:00 pm
Event Details
This workshop is designed for business owners and marketers who want to better communicate what they offer their audience in one short and impactful statement. Value propositions can be guideposts for your marketing strategy and can resonate with your audience. Cassie Blom will lead you through an interactive workshop to help you craft a value proposition that sets you apart from the competition.
Some topics Cassie will cover during this class include:
- Understanding key strengths
- Learning the difference between benefits and features
- Communicating in audience-centric language
