Santa Cruz: Marketing Plan 101-Building a Marketing Communications Plan

Mar 8 2:30 pm — 4:30 pm

Event Details

The class is designed for anyone leading the charge on marketing who has not yet built a full marketing plan, whether you have no plan at all, or just bits and pieces. Cassie Blom will explain why you need a marketing communications plan, and lead you through the key elements needed and how they all fit together to make the most of your marketing resources. Whether you already have some marketing know-how or are completely new to marketing, this class will give you the tools you need to improve the visibility of your brand.

After this class, you will be able to craft your own marketing plan, from high-level goals all the way down to the actionable tactics you’ll use to meet those goals.

The information provided in this webinar and any supplementary materials provided to registrants are intended for educational and informational purposes only and does not constitute professional financial or legal advice. No registrant should act or fail to act on the basis of any material contained in this webinar without obtaining proper financial, legal or other professional advice specific to their situation. The Northern CaliforniaSmall Business Development Center, and its host, the HSU Sponsored Programs Foundation, specifically disclaims any liability, loss or risk, personal or otherwise, which is incurred as a consequence, directly or indirectly, of the use and application of any of the information presented in this webinar. By registering for this webinar you acknowledge and agree that you have read, understood, accept and agree to the above disclaimer and that under no circumstances shall the Northern California Small Business Development Center or it’s host, the HSU Sponsored Programs Foundation, be held liable for any claims, losses, or damages of any kind or nature arising out of or in any way related to the information provided in this webinar and/or the registrant’s use of or reliance on said information.