Santa Cruz: Marketing Plan 101-Building a Marketing Communications Plan
Event Details
The class is designed for anyone leading the charge on marketing who has not yet built a full marketing plan, whether you have no plan at all, or just bits and pieces. Cassie Blom will explain why you need a marketing communications plan, and lead you through the key elements needed and how they all fit together to make the most of your marketing resources. Whether you already have some marketing know-how or are completely new to marketing, this class will give you the tools you need to improve the visibility of your brand.
After this class, you will be able to craft your own marketing plan, from high-level goals all the way down to the actionable tactics you’ll use to meet those goals.
