Event
Santa Cruz: Optimizing Your Website
Mar
16
2:30 pm — 4:00 pm
Event Details
This class is designed for anyone with a website who wants to increase the number of visitors who take the next step in the process to becoming a customer. Cassie Blom will lead you through basic best practices around calls to action, value proposition placement, site architecture, and more. Note: this class will not cover how to drive more traffic to your website, but rather how to create an impactful experience once users reach your site.
Some topics that will be covered include:
- Overview of UX (user experience)
- Site architecture
- Types of friction
- Basic call to action
- Best practices