Santa Cruz: Optimizing Your Website
This class is designed for anyone with a website who wants to increase the number of visitors who take the next step in the process to becoming a customer. Cassie Blom will lead you through basic best practices around calls to action, value proposition placement, site architecture, and more. Note: this class will not cover how to drive more traffic to your website, but rather how to create an impactful experience once users reach your site.
Some topics that will be covered include:
- Overview of UX (user experience)
- Site architecture
- Types of friction
- Basic call to action
- Best practices
The information provided in this webinar and any supplementary materials provided to registrants are intended for educational and informational purposes only and does not constitute professional financial or legal advice. No registrant should act or fail to act on the basis of any material contained in this webinar without obtaining proper financial, legal or other professional advice specific to their situation. The Northern CaliforniaSmall Business Development Center, and its host, the HSU Sponsored Programs Foundation, specifically disclaims any liability, loss or risk, personal or otherwise, which is incurred as a consequence, directly or indirectly, of the use and application of any of the information presented in this webinar. By registering for this webinar you acknowledge and agree that you have read, understood, accept and agree to the above disclaimer and that under no circumstances shall the Northern California Small Business Development Center or it’s host, the HSU Sponsored Programs Foundation, be held liable for any claims, losses, or damages of any kind or nature arising out of or in any way related to the information provided in this webinar and/or the registrant’s use of or reliance on said information.