Santa Cruz: Cybersecurity: Top 10 Actions You Need to Take Today to Protect Your business!
Think because you are an entrepreneur or small business you are safe from cyberattacks? Think again! The costs stemming from a cyberattack can vary tremendously, but they can not only sink your finances, but also your reputation and your customers’ trust and safety. Recent studies have shown that the average cost of a data breach to a small business can range from $120,000 to $1.24 million! For you, a breach may mean losing access to hundreds or thousands of followers on social media platforms. Gone! Learn 10 simple tips you can implement immediately so you’ll have the practical information and strategies you need.
Karen Kefauver is a social media coach, speaker and trainer with more than 10 years’ experience teaching business owners and entrepreneurs how to use social media marketing to build brand authority, grow business and boost the bottom line. She’s a longtime instructor with the SBDC and understands the unique challenges of small business owners. Karen has lived in Santa Cruz since 1993 and launched her social media business in 2010.
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