LinkedIn is the only social media network devoted solely to business, yet many professionals do not leverage its power because they are not sure how to do it or think LinkedIn is useful only for job seekers and employers. This class is an overview of steps for businesses to strengthen their brand and forge connections and create opportunities to expand your brand.
- Understand LinkedIn Profiles vs. Business Pages
- The pros and cons of LinkedIn Groups
- How to build your LinkedIn network
This course is a lecture format followed by Q and A.
Karen Kefauver is a social media coach, speaker and trainer with more than 10 years’ experience teaching business owners and entrepreneurs how to use social media marketing to build brand authority, grow business and boost the bottom line. She’s a longtime instructor with the SBDC and understands the unique challenges of small business owners. Karen has lived in Santa Cruz since 1993 and launched her social media business in 2010.
The information provided in this webinar and any supplementary materials provided to registrants are intended for educational and informational purposes only and does not constitute professional financial or legal advice. No registrant should act or fail to act on the basis of any material contained in this webinar without obtaining proper financial, legal or other professional advice specific to their situation. The Northern CaliforniaSmall Business Development Center, and its host, the HSU Sponsored Programs Foundation, specifically disclaims any liability, loss or risk, personal or otherwise, which is incurred as a consequence, directly or indirectly, of the use and application of any of the information presented in this webinar. By registering for this webinar you acknowledge and agree that you have read, understood, accept and agree to the above disclaimer and that under no circumstances shall the Northern California Small Business Development Center or it’s host, the HSU Sponsored Programs Foundation, be held liable for any claims, losses, or damages of any kind or nature arising out of or in any way related to the information provided in this webinar and/or the registrant’s use of or reliance on said information.