Santa Cruz: The Essentials – Facebook For Beginners

Mar 31 10:00 am — 11:30 am

Event Details

Small business owners can leverage Facebook for promotion of goods and services and to stay top of mind — if it’s done right. There’s a delicate balance between selling and engaging with the target audience. Learn best practices for using the world’s largest social media network.

  • Overview of Facebook profiles, groups and pages
  • Learn how to engage current and potential new customers
  • Tips to generate content that generates interest and conversation

This course is a lecture format followed by Q and A.

Karen Kefauver is a social media coach, speaker and trainer with more than 10 years’ experience teaching business owners and entrepreneurs how to use social media marketing to build brand authority, grow business and boost the bottom line. She’s a longtime instructor with the SBDC and understands the unique challenges of small business owners. Karen has lived in Santa Cruz since 1993 and launched her social media business in 2010.

The information provided in this webinar and any supplementary materials provided to registrants are intended for educational and informational purposes only and does not constitute professional financial or legal advice. No registrant should act or fail to act on the basis of any material contained in this webinar without obtaining proper financial, legal or other professional advice specific to their situation. The Northern CaliforniaSmall Business Development Center, and its host, the HSU Sponsored Programs Foundation, specifically disclaims any liability, loss or risk, personal or otherwise, which is incurred as a consequence, directly or indirectly, of the use and application of any of the information presented in this webinar. By registering for this webinar you acknowledge and agree that you have read, understood, accept and agree to the above disclaimer and that under no circumstances shall the Northern California Small Business Development Center or it’s host, the HSU Sponsored Programs Foundation, be held liable for any claims, losses, or damages of any kind or nature arising out of or in any way related to the information provided in this webinar and/or the registrant’s use of or reliance on said information.