Event

Launch Santa Cruz: The Ultimate Small Business Quick-Start

May 12 2:00 pm — 3:30 pm
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Event Details

Starting a business in Santa Cruz County is an exciting milestone, but the initial logistics can often feel overwhelming. If you’ve been wondering where to begin with local requirements and paperwork, you aren’t alone. This free 90-minute webinar is designed to simplify the process. We’ve organized the essential “must-knows” into a straightforward, engaging session that covers the practical steps needed to get your business off the ground. No fluff—just the foundational information you need to move forward with confidence.

What we will cover

Local expert Keith Holtaway will walk you through a practical checklist of start-up essentials, including:

  • Legal Foundations: Deciding on a structure and filing your Fictitious Business Name.
  • Local Compliance: A guide to Business Licenses and possible permits in the county.
  • Operational Setup: Understanding EINs, tax documents, and employee classification.
  • Protection & Growth: Basics of business insurance and an overview of funding options.

Keith Holtaway has been a part of the Santa Cruz entrepreneurial community for 36 years. As a seasoned small business consultant, he specializes in helping new founders navigate the transition from planning to launching. Keith brings a calm, experienced perspective to the table, helping you understand not just what needs to be done, but how to do it efficiently.

The information provided in this webinar and any supplementary materials provided to registrants are intended for educational and informational purposes only and does not constitute professional financial or legal advice. No registrant should act or fail to act on the basis of any material contained in this webinar without obtaining proper financial, legal or other professional advice specific to their situation. The Northern California Small Business Development Center, and its host, the HSU Sponsored Programs Foundation, specifically disclaims any liability, loss or risk, personal or otherwise, which is incurred as a consequence, directly or indirectly, of the use and application of any of the information presented in this webinar. By registering for this webinar you acknowledge and agree that you have read, understood, accept and agree to the above disclaimer and that under no circumstances shall the Northern California Small Business Development Center or it’s host, the HSU Sponsored Programs Foundation, be held liable for any claims, losses, or damages of any kind or nature arising out of or in any way related to the information provided in this webinar and/or the registrant’s use of or reliance on said information.

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