Event

Santa Cruz: Increase Website Visibility – Boost Your Business with SEO

Mar 26 11:30 am — 1:00 pm
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Event Details

Your customers are searching online every day—will they find you, or your competitors? Search Engine Optimization (SEO) is one of the most effective ways to attract the right people to your website without paying for ads.And with the rise of AI-powered search results and “near me” queries, getting found has never been more important.

In this workshop, we’ll break down SEO into clear, simple steps that any small business owner can follow. You’ll learn how search engines work, what really matters when it comes to ranking on Google, and the common pitfalls that keep many small business websites invisible. 

You’ll walk away with practical strategies to:

  • Here’s a more concise version of your bullet points:
  • Understand the role of SEO in small business growth
  • Know when to prioritize organic SEO vs. paid ads
  • Target the keywords your ideal customers search for
  • Improve website content to rank higher and attract quality traffic
  • Use free tools like Google Search Console to track and improve performance
  • Learn how AI‑driven search (e.g., Google AI Overviews) affects your content strategy

This interactive session is designed for business owners who want more visibility, more traffic, and more customers. No tech expertise required—just a desire to grow your business online.

Register Here

The information provided in this webinar and any supplementary materials provided to registrants are intended for educational and informational purposes only and does not constitute professional financial or legal advice. No registrant should act or fail to act on the basis of any material contained in this webinar without obtaining proper financial, legal or other professional advice specific to their situation. The Northern California Small Business Development Center, and its host, the HSU Sponsored Programs Foundation, specifically disclaims any liability, loss or risk, personal or otherwise, which is incurred as a consequence, directly or indirectly, of the use and application of any of the information presented in this webinar. By registering for this webinar you acknowledge and agree that you have read, understood, accept and agree to the above disclaimer and that under no circumstances shall the Northern California Small Business Development Center or it’s host, the HSU Sponsored Programs Foundation, be held liable for any claims, losses, or damages of any kind or nature arising out of or in any way related to the information provided in this webinar and/or the registrant’s use of or reliance on said information.

Meet the Trainer: