Santa Cruz SBDCAptos, CA

Ace Social Media Marketing in 2020-Top Trends and How to Leverage Them

Ace Social Media Marketing in 2020-Top Trends and How to Leverage Them

Tuesday, January 21, 2020 9:00am to 12:00pm

It's the ideal time for business owners and entrepreneurs to tune-up, or overhaul, social media strategy for the new year. Social media is a critical component of your overall marketing plan but it's constantly changing and hard to keep up. This class will cover the most up-to-date tips, tools and privacy protection for the platforms YouTube, Facebook, and Instagram, the three networks with the most users. This class is not a hands-on, how-to workshop. It’s a three-hour seminar packed with clear, actionable steps that will leave participants feeling more confident on how to immediately improve their social media strategies — and stay a step ahead of the competition!

Karen Kefauver is a Social Media Coach and Freelance Journalist with 10 years’ experience teaching social media marketing including presentations at the Apple Store Los Gatos, Groupon and numerous nonprofits in the Bay Area. She coaches business owners on effective social media marketing strategy and has taught at the Central Coast Small Business Development Center. A freelance journalist for 20 years, Karen’s travel and sports stories have appeared in numerous publications. 


(831) 477-3244
Santa Cruz Police Community Room
155 Center Street
Santa Cruz

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It all starts here. Complete the application and submit your request. A member of the SBDC will follow up with you and help you achieve your small business goals -- at no cost to you.
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Funded in part through a cooperative agreement with the U.S. Small Business Administration. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA or HSU Sponsored Programs Foundation.