Santa Cruz SBDCAptos, CA

How to Start a Business in Santa Cruz County

How to Start a Business in Santa Cruz County

Tuesday, November 3, 2020 2:00pm to 3:30pm

Starting a business in Santa Cruz? We’ve condensed our 10 Page Checklist of Must-Knows down to a one hour webinar. Run through the logistics of starting a new business in the County of Santa Cruz in this brand new workshop for 2020. Our “Start-Up” specialist, Keith Holtaway, will lead through the below subjects and more!
- Legal Structures
- Fictitious Business Name
- Business Licenses
- Possible Permits Needed
- Employer Identification Numbers
- Required Tax Documents
- Employee Classification
- Business Insurance
- Business Funding

Keith Holtaway is an award-winning Bay Area business consultant with a 20-year track record of proven successes. He has helped germinated the seeds of his client's ideas and helped transform them into award-winning and successful, local and nationally recognized businesses. Keith works closely with CEOs, senior management, executive directors, project managers, small and large business owners, and start-ups to quickly get their best thinking in writing and begin seeing results. He works with the client and team to develop clear, concise and aligned plans for achieving their quarterly and annual objectives for revenue, profit, cost reduction and other key measurements that are important to the overall success of their organization.


Apply Now

It all starts here. Complete the application and submit your request. A member of the SBDC will follow up with you and help you achieve your small business goals -- at no cost to you.


As concerns continue about coronavirus (COVID-19), we’re here to help you navigate available resources, answer your business questions and be a trusted partner for your business
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Funded in part through a cooperative agreement with the U.S. Small Business Administration. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA or HSU Sponsored Programs Foundation.