Santa Cruz SBDCAptos, CA

Santa Cruz: Your New Business Plan

Santa Cruz: Your New Business Plan

Tuesday, June 8, 2021 2:00pm to 3:30pm

A plan is essential whether you're pivoting your existing business model due to the implications of the pandemic, expanding your current  business, or just starting out. In this interactive webinar, you will be introduced to a planning tool that will allow you to quickly identify potential customers, identify opportunities and needs in evolving markets, and begin the process of developing a clear and concise value proposition that will set you apart. DOWNLOAD the Lean Planning Canvas template and fill it in during this interactive online class.  Attendance is limited to sixteen participants to allow for maximum engagement.

  • The Lean Planning Canvas
  • Ask questions
  • Get individualized advice
  • Your Next Steps

Keith Holtaway is an award-winning Bay Area business consultant with a 20-year track record of proven successes. He has helped germinated the seeds of his client's ideas and helped transform them into award-winning and successful, local and nationally recognized businesses. Keith works closely with CEOs, senior management, executive directors, project managers, small and large business owners, and start-ups to quickly get their best thinking in writing and begin seeing results. He works with the client and team to develop clear, concise and aligned plans for achieving their quarterly and annual objectives for revenue, profit, cost reduction and other key measurements that are important to the overall success of their organization.

(831) 479-6136

Apply Now

It all starts here. Complete the application and submit your request. A member of the SBDC will follow up with you and help you achieve your small business goals -- at no cost to you.


As concerns continue about coronavirus (COVID-19), we’re here to help you navigate available resources, answer your business questions and be a trusted partner for your business
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Funded in part through a cooperative agreement with the U.S. Small Business Administration. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA or HSU Sponsored Programs Foundation.