Santa Cruz SBDCAptos, CA

Social Media Basics to Boost your Business

Social Media Basics to Boost your Business

Thursday, November 21, 2019 9:00am to 12:00pm

A solid social media strategy is essential to marketing your business, but it’s hard for busy people to find time to do it right. This class is designed to help small business owners, entrepreneurs and nonprofits demystify social media, boost brand visibility and determine what platforms are best for their unique business. 

First, you’ll get the big picture of what’s happening in the world of social media with an overview of important developments within the most relevant social media platforms. There will be an emphasis on critical trends that can give you an edge in an already crowded marketplace. Next, we’ll explore the basics of Facebook, including Messenger, groups and how to leverage a Facebook personal page for business. We’ll identify how Facebook integrates with Instagram and why Instagram matters so much. Then you’ll learn about the key features of Instagram for business and how to get started. 

The class format is a slide presentation, packed with valuable tips, followed by plenty of time for questions and answers. 

Participants will leave motivated, more confident and equipped with a checklist of clear, actionable steps to take their social media marketing to the next level.

Karen Kefauver conducts popular social media marketing workshops, staff trainings and webinars in Santa Cruz and the Bay Area. She teaches business executives how to effectively use Facebook, LinkedIn, Twitter, Google+ and blogging for business and promotion. She writes and photographs endurance sports and adventure travel and writes a bicycling column, Spin City, published monthly in the Santa Cruz Sentinel.  

Cabrillo College
6500 Soquel Drive Room 1604

Apply Now

It all starts here. Complete the application and submit your request. A member of the SBDC will follow up with you and help you achieve your small business goals -- at no cost to you.


As concerns continue about coronavirus (COVID-19), we’re here to help you navigate available resources, answer your business questions and be a trusted partner for your business
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Funded in part through a cooperative agreement with the U.S. Small Business Administration. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA or HSU Sponsored Programs Foundation.