Santa Cruz SBDCAptos, CA

Keith Holtaway

Business Planning, Management and Financials
Keith Holtaway

Keith Holtaway is an award winning Bay Area business consultant with a 20-year track record of proven successes. He has helped germinate the seeds of his client's ideas and helped transform them into award-winning and successful, local and nationally recognized businesses. Keith works closely with CEOs, senior management, executive directors, project managers, small and large business owners, and start-ups to quickly get their best thinking in writing and begin seeing results. He works with the client and team to develop clear, concise and aligned plans for achieving their quarterly and annual objectives for revenue, profit, cost reduction and other key measurements that are important to the overall success of their organization.

Born in New Jersey, Keith has a BA in History and English, was the Co-Founder of Pizza My Heart, a past Executive Director of the Santa Cruz Downtown Association, Director of the Small Business Development Center at Hartnell College, State Star for the Central California SBDC Region, holder of multiple awards for Excellence in Economic Performance for the Santa Cruz County SBDC, and co-winner for the 2016 Santa Cruz Nexties “Mentor of the Year” award. Keith also hold the rank of Sandan in Shorinji Ryu karate, as a 3rd degree black belt.



If you’re getting ready to chase your entrepreneurial dreams and start your own business, please watch this video first. Listen closely as award-winning SBDC Business Advisor, Keith Holtaway shares his top four tips he has given to hundreds of businesses in our community who have celebrated having the business of their dreams.

Take the next step and apply for free consultation from the SBDC and receive an in depth review of your precise situation from an appropriate advisor including Keith and the rest of our team.


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It all starts here. Complete the application and submit your request. A member of the SBDC will follow up with you and help you achieve your small business goals -- at no cost to you.


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Funded in part through a cooperative agreement with the U.S. Small Business Administration. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA or HSU Sponsored Programs Foundation.