Santa Cruz SBDCAptos, CA

Trainings & Workshops

 

The Santa Cruz SBDC conducts a wide variety of business seminars across Santa Cruz County on subjects including accessing capital, business planning, e-commerce and web marketing, human resource management, expansion and growth capital, legal and business issues and a variety of best practice programs designed to help small businesses use the best techniques possible to increase sales and profits. 

Seminars are led by experienced professionals who overview their topics, provide several real-world examples and answer questions from the audience. Most seminars finish with a panel of experts that provide additional insight, participate in a lively question-and-answer session and then stay to speak with attendees one-on-one after the seminar. Our seminars are great opportunities for our clients to obtain applicable, real-world information and helpful advice.

Visit our Center Calendar to see upcoming seminars.

 

Start Selling Online in 5 Webinars

Creating a Site Map for your Store and Writing Marketing Copy

Watch the recording of Veronika Monell, owner and marketing strategist of JumpStartNOW, who shows you the power of eCommerce. Her superpower is strategizing with business owners. She will share her expertise to help you learn how to organize your website content and create powerful copy. The topics covered will include: 

  • Structuring your website
  • Creating a powerful site map 
  • Developing website content 
  • Creating a content strategy

Watch the Recording

eCommerce Analytics and Optimization 

Watch the recording of Veronika Monell, owner and marketing strategist of JumpStartNOW, who shows you the power of eCommerce. Her superpower is strategizing with business owners. She shares her expertise to help you learn how to use your store analytics and optimize your eCommerce strategy. The topics covered will include:

  • Understanding your store analytics
  • Utilizing the data to streamline your store
  • Optimize your marketing strategy
  • Understand search engine optimization

Watch the Recording

eCommerce Store's Best Practices (includes Terms of Use, Taxes, Customer Service, etc.)

Watch the recording Veronika Monell, owner and marketing strategist of JumpStartNOW, who will show you the power of eCommerce. Her superpower is strategizing with business owners. She shares her expertise to help you learn how to identify and implement your eCommerce store's best practices. The topics covered will include:

  • Sales tax responsibility
  • Terms of use and privacy policy
  • Customer Service
  • Return Policy

Watch the Recording

Online Marketing for eCommerce & Selling on FB and Instagram

Watch the recording of Veronika Monell, owner and marketing strategist of JumpStartNOW, who will show you the power of online marketing. Her superpower is strategizing with business owners. She shares her expertise to help you learn how to develop a successful online marketing strategy and start selling on FB and Instagram.
The topics covered will include: 

  • Developing a social media strategy
  • Identifying how to reach your prospects
  • Advertising and lead generation
  • Affiliate marketing
  • Influencer marketing
  • Setting up your online FB/IG store
  • Understanding analytics

Watch the Recording

How to Successfully Sell on Amazon with an Effective Product Page

Watch the recording of Veronika Monell, owner and marketing strategist of JumpStartNOW, who will show you the power of selling on Amazon. Her superpower is strategizing with business owners. She shares her expertise to help you learn how to develop a successful Amazon strategy by building optimized product pages. The topics covered will include:

  • Pros and Cons
  • Identifying selling options
  • Developing product page
  • Understanding best practices.
  • Understanding analytics

Watch the Recording

Small Business Education Online Or Outside Of Santa Cruz County

 

Ed2go

The Northern California SBDC partners with ed2go to bring our clients the best online courses available. Whether you’re looking for professional development or personal enrichment, ed2go’s six-week online courses are the perfect way to learn a new skill or enhance your existing ones. New sessions start every month, and you can sign up anytime. Take courses from the comfort of your home or office; when it is most convenient for you.​ 

Expert Instructors - The personal touch when you're looking for professional development or personal enrichment, ed2go's six-week online courses are the perfect way to learn a new skill or enhance your existing ones. New sessions start every month, so you can sign up anytime. Click here to learn more about Instructor-Led Courses.

Self Paced Tutorials - Learning built around your schedule. If you want to quickly build industry skills, these independent study tutorials are for you! They cover a wide variety of fields, and you can start anytime and work at your own pace. Click here to learn more about Self-Paced Tutorials.

Popular Courses:

Apply Now

It all starts here. Complete the application and submit your request. A member of the SBDC will follow up with you and help you achieve your small business goals -- at no cost to you.

COVID-19

As concerns continue about coronavirus (COVID-19), we’re here to help you navigate available resources, answer your business questions and be a trusted partner for your business
English French German Italian Portuguese Russian Spanish

Funded in part through a cooperative agreement with the U.S. Small Business Administration. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA or HSU Sponsored Programs Foundation.