Santa Cruz SBDCAptos, CA

“As a brand new business we couldn’t be more grateful for the SBDC and everyone we have worked with from there-from someone guiding us through the process of securing a commercial lease, to someone helping us manage and set up systems to run our business successfully and now a brand specialist is helping us hone in on our target market and brand image. We can’t say enough good things about the SBDC for helping us put our best foot forward. We feel confident our business will succeed with the tools the SBDC has given us and happy to know we have them in our corner.”

Ariel Carlson and Lelani Kanter

Botanic and Luxe was created by two childhood friends who grew up in Hawaii. Co-owners, Ariel Carlson and Lelani Zehnder, have combined their knowledge of landscape design, health and wellness to create a retail store in Santa Cruz. Some of the products sold at Botanic and Luxe are curated home goods, unique gifts and plants.


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Funded in part through a cooperative agreement with the U.S. Small Business Administration. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA or HSU Sponsored Programs Foundation.