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Santa Cruz SBDC

Jan 13 10:00 am — 11:30 am

Santa Cruz: NEW! Cybersecurity for Social Media

Event Details

What information does Facebook really collect? Facebook has been notorious for lacking transparency in its privacy policies and data tracking techniques. Though there has been some improvement, most non-experts are not familiar with all the necessary settings to protect your data and help prevent hacks. This class will be an overview of steps to take. Class will cover:

  • Separating your Facebook personal profile and business page
  • Adjusting settings on your personal profile that impact your business
  • How to detect and avoid phishing

This course is a lecture format followed by Q and A.

Karen Kefauver is a social media coach, speaker and trainer with more than 10 years’ experience teaching business owners and entrepreneurs how to use social media marketing to build brand authority, grow business and boost the bottom line. She’s a longtime instructor with the SBDC and understands the unique challenges of small business owners. Karen has lived in Santa Cruz since 1993 and launched her social media business in 2010.

The information provided in this webinar and any supplementary materials provided to registrants are intended for educational and informational purposes only and does not constitute professional financial or legal advice. No registrant should act or fail to act on the basis of any material contained in this webinar without obtaining proper financial, legal or other professional advice specific to their situation. The Northern CaliforniaSmall Business Development Center, and its host, the HSU Sponsored Programs Foundation, specifically disclaims any liability, loss or risk, personal or otherwise, which is incurred as a consequence, directly or indirectly, of the use and application of any of the information presented in this webinar. By registering for this webinar you acknowledge and agree that you have read, understood, accept and agree to the above disclaimer and that under no circumstances shall the Northern California Small Business Development Center or it’s host, the HSU Sponsored Programs Foundation, be held liable for any claims, losses, or damages of any kind or nature arising out of or in any way related to the information provided in this webinar and/or the registrant’s use of or reliance on said information.