Santa Cruz SBDCAptos, CA

About the Santa Cruz Small Business Development Center

Tools to Get You Through COVID-19:

  1. The Simple Cash Flow Tool For suviving COVID-19 (Video)  (Tool)
  2. How to Build Your 90-Day Pivot Plan For COVID-19 (Video)
  3. A Real Life Business Pivot During COVID-19 (Video)
  4. Strengthening Your Digital Prescence (Recording

Access To Capital: 

  1. 5/26/2020 Treasury Releases Interim Final Rule on PPP Forgiveness Here; IFR on Borrower and Lender Responsibilities is Here; Loan Forgiveness Worksheet Here
  2. 5/18/2020 SBA and Treasury Release Paycheck Protection Program Loan Forgiveness Application Here
  3. 5/13/2020 Treasury Update on the PPP Program Here
  4. 5/14/2020 IBank Small Busienss Disaster Relief Program Here
  5. 4/15/2020 Update on SBA EIDL with Next Steps After Submission of Application Here
  6. 4/15/2020 Update on Unemployment Benefits Here
  7. List of Lenders in Santa Cruz County (Here)


  1. Creating a Sitemap for your Store and Writing Marketing Copy (Watch Here)
  2. eCommerce Store Analytics and Optimization (Watch Here)
  3. eCommerce Store's Best Practices (includes Terms of Use, Taxes, Customer Service, etc.) (Watch Here)
  4. Online Marketing for eCommerce & Selling on FB and Instagram (Watch Here)
  5. How to Successfully Sell on Amazon with an Effective Product Page (Watch Here

Policy Updates:

  1. 5/15/2020 Cal Cahmber Newsletter Here
  2. 4/28/2020 FAQ on Unemployment Benefits Here
  3. 4/16/2020 SBA Press Release: EIDL & PPP programs on hold
  4. The Small Business Owner’s Guide to the CARES Act Here
  5. 3/25/2020 National Policy Updates for Small Businesses Impacted by COVID-19 (Recording)
  6. 4/1/2020 Santa Cruz SBDC: COVID-19 Updates & Additional Resources Newsletter

Sign Up Here to recieve our newsletter about Small Business Best Practices 


Apply Now

It all starts here. Complete the application and submit your request. A member of the SBDC will follow up with you and help you achieve your small business goals -- at no cost to you.

What we do


One-on-One Advising

Our Business Advisors are industry experts who provide free, professional business advising in marketing, finance, accessing capital, and more.


Trainings & Workshops

Gain skills and knowledge you need for your business to prosper by attending one of our informative workshops. Visit our calendar for upcoming events.


Funding Assistance

Need money? Get expert help with business loan applications, investor packages, crowdfunding campaigns, and more.

News & Announcements


How To Avoid C-19 Scams For Your Santa Cruz Small Business

An interview with Shaz at the Pajaro Valley Chamber on how to stay safe from all the C-19 scams and fraud that’s proliferating now. Watch as we learn about all the safeguards to keep your small... more

3 Resources To Jumpstart Your Santa Cruz Small Business

If your business is within the city limits of Santa Cruz proper, get ready because the City of Santa Cruz Economic Development Office team has crafted THREE AMAZING programs to help local businesses... more


As concerns continue about coronavirus (COVID-19), we’re here to help you navigate available resources, answer your business questions and be a trusted partner for your business
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Funded in part through a cooperative agreement with the U.S. Small Business Administration. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA or HSU Sponsored Programs Foundation.