About the Santa Cruz Small Business Development Center

Tools to Get You Through COVID-19:

1. The Simple Cash Flow Tool For suviving COVID-19 (Video)  (Tool)
2. How to Build Your 90-Day Pivot Plan For COVID-19 (Video)
3. A Real Life Business Pivot During COVID-19 (Video)
4. Strengthening Your Digital Prescence (Recording) 

Access To Capital: 

1. 5/26/2020 Treasury Releases Interim Final Rule on PPP Forgiveness Here; IFR on Borrower and Lender Responsibilities is Here; Loan Forgiveness Worksheet Here
2. 5/18/2020 SBA and Treasury Release Paycheck Protection Program Loan Forgiveness Application Here
3. 5/13/2020 Treasury Update on the PPP Program Here
4. 5/14/2020 IBank Small Busienss Disaster Relief Program Here
5. 4/15/2020 Update on SBA EIDL with Next Steps After Submission of Application Here
6. 4/15/2020 Update on Unemployment Benefits Here
7. List of Lenders in Santa Cruz County (Here)

Marketing: 

1. Creating a Sitemap for your Store and Writing Marketing Copy (Watch Here)
2. eCommerce Store Analytics and Optimization (Watch Here)
3. eCommerce Store's Best Practices (includes Terms of Use, Taxes, Customer Service, etc.) (Watch Here)
4. Online Marketing for eCommerce & Selling on FB and Instagram (Watch Here)
5. How to Successfully Sell on Amazon with an Effective Product Page (Watch Here) 

Policy Updates:

1. 5/15/2020 Cal Cahmber Newsletter Here
2. 4/28/2020 FAQ on Unemployment Benefits Here
3. 4/16/2020 SBA Press Release: EIDL & PPP programs on hold
4. The Small Business Owner’s Guide to the CARES Act Here
5. 3/25/2020 National Policy Updates for Small Businesses Impacted by COVID-19 (Recording)
6. 4/1/2020 Santa Cruz SBDC: COVID-19 Updates & Additional Resources Newsletter

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