Santa Cruz SBDCAptos, CA

Apply Now

It all starts here. Complete the application and submit your request. A member of the SBDC will follow up with you and help you achieve your small business goals -- at no cost to you.

What we do


One-on-One Advising

Our Business Advisors are industry experts who provide free, professional business advising in marketing, finance, accessing capital, and more.


Trainings & Workshops

Gain skills and knowledge you need for your business to prosper by attending one of our informative workshops. Visit our calendar for upcoming events.


Funding Assistance

Need money? Get expert help with business loan applications, investor packages, crowdfunding campaigns, and more.

News & Announcements


3 Tips To Help Prevent Customers From Driving By For Years Before Coming Into Your Business

Do new customers always say they've driven by for 5-10 years before making it into your business? Part of the issue might be your signage, so SBDC Marketing Advisor Bryce Root speaks with Shawn from... more

How To Differentiate Your Business In A Super Competitive + Traditional Industry

Wondering how to make a name for yourself in a crowded industry where doing things the way they've always been done is the norm? In this video, Bryce Root, SBDC Marketing Advisor, speaks with Ryan... more
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Funded in part through a cooperative agreement with the U.S. Small Business Administration. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA or HSU Sponsored Programs Foundation.