Santa Cruz SBDCAptos, CA

About the Santa Cruz Small Business Development Center

Tools to Get You Through COVID-19:

  1. Business Resource Guide (Tool)
  2. Start-Up Business Checklist (Tool)
  3. COVID-19 Return to Work Playbook (Tool)
  4. Re-open Your Business Checklist 
  5. PPP Loan Forgiveness Calculator (Spreadsheet)
  6. Return-To-Work Checklist (Form)
  7. PPP Tracker Spreadsheet (Spreadsheet) (Instructions)
  8. The Simple Cash Flow Tool For surviving COVID-19 (Video)  (Tool)
  9. How to Build Your 90-Day Pivot Plan For COVID-19 (Video)
  10. A Real Life Business Pivot During COVID-19 (Video)
  11. Strengthening Your Digital Prescence (Recording

Access To Capital: ​

  1. 8/4 PPP Forgivenss Guidance (Here)
  2. List of Lenders in Santa Cruz County (Here)


  1. Creating a Sitemap for your Store and Writing Marketing Copy (Watch Here)
  2. eCommerce Store Analytics and Optimization (Watch Here)
  3. eCommerce Store's Best Practices (includes Terms of Use, Taxes, Customer Service, etc.) (Watch Here)
  4. Online Marketing for eCommerce & Selling on FB and Instagram (Watch Here)
  5. How to Successfully Sell on Amazon with an Effective Product Page (Watch Here

Policy Updates:

  1. Blue Check Program (Read Here)


Sign Up Here to receive our newsletter about Small Business Best Practices 


Apply Now

It all starts here. Complete the application and submit your request. A member of the SBDC will follow up with you and help you achieve your small business goals -- at no cost to you.

What we do


One-on-One Advising

Our Business Advisors are industry experts who provide free, professional business advising in marketing, finance, accessing capital, and more.


Trainings & Workshops

Gain skills and knowledge you need for your business to prosper by attending one of our informative workshops. Visit our calendar for upcoming events.


Funding Assistance

Need money? Get expert help with business loan applications, investor packages, crowdfunding campaigns, and more.

News & Announcements


No-cost HR Hotline: 888-379-4846

The Workforce Development Board of Santa Cruz and California Employers Association partnered together to provide Santa Cruz County employers with a multitude of assistance, on the phone, in all areas... more


In this edition of Small Business-by-the-Bay, Marketing Advisor Bryce Root, covers how to jump into your first collaboration, a resource to help with rent relief and lease re-negotiation, what it's... more


As concerns continue about coronavirus (COVID-19), we’re here to help you navigate available resources, answer your business questions and be a trusted partner for your business
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Funded in part through a cooperative agreement with the U.S. Small Business Administration. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA or HSU Sponsored Programs Foundation.