Santa Cruz SBDCAptos, CA

Apply Now

It all starts here. Complete the application and submit your request. A member of the SBDC will follow up with you and help you achieve your small business goals -- at no cost to you.

What we do


One-on-One Advising

Our Business Advisors are industry experts who provide free, professional business advising in marketing, finance, accessing capital, and more.


Trainings & Workshops

Gain skills and knowledge you need for your business to prosper by attending one of our informative workshops. Visit our calendar for upcoming events.


Funding Assistance

Need money? Get expert help with business loan applications, investor packages, crowdfunding campaigns, and more.

News & Announcements


How To Pivot Your Business Plan In 3 Steps

Is your business in a situation where you need to pivot your business plan on the fly? In this episode of Root of The Matter, SBDC Marketing Advisor, Bryce Root, sits down with Seth Kinkade, the... more

How To Get People Out Of Their Cars And Into Your Store

Is your business located in a thoroughfare or an up and coming part of town where people simply drive through with rarely stopping? Then this video is for you as SBDC Marketing Advisor, Bryce Root,... more
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Funded in part through a cooperative agreement with the U.S. Small Business Administration. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA or HSU Sponsored Programs Foundation.