Santa Cruz SBDCAptos, CA

About the Santa Cruz Small Business Development Center

California Fires:

  1. SBA Physical Damage Disaster Loans (INFO)
  2. SBA Economic Injury Disaster Loans (INFO)
  3. SBA Home and Personal Property Loans (INFO)
  4. SBA Disaster Loans Fact Sheet (PDF)
  5. SBA Disaster Website to Apply: Not the Same for COVID (LINK)
  6. SBA Virtual Recovery Center 5am-5pm PT (916) 735-1500 or
  7. San Francisco SBA Office:
  8. State of California Disaster Relief Resource Guide (LINK)
  9. Santa Cruz County Small Business Grant (LINK)
  10. FEMA Assistance (LINK)

Tools to Get You Through COVID-19:

  1. Business Resource Guide (Tool)
  2. Start-Up Business Checklist (Tool)
  3. COVID-19 Return to Work Playbook (Tool)
  4. Re-open Your Business (Checklist)
  5. PPP Loan Forgiveness Calculator (Google sheet)  (PDF)
  6. Return-To-Work Checklist (Form)
  7. PPP Tracker Spreadsheet (Spreadsheet) (Instructions)
  8. The Simple Cash Flow Tool For surviving COVID-19 (Video)  (Tool)
  9. How to Build Your 90-Day Pivot Plan For COVID-19 (Video)
  10. A Real Life Business Pivot During COVID-19 (Video)
  11. Strengthening Your Digital Presence (Recording
  12. HR in the era of COVID 19 - Ready to Reopen (Recording)
  13. Disaster Business Resource Guide (Tool)
  14. 8/4 PPP Forgiveness Guidance (Here)
  15. List of Lenders in Santa Cruz County (Here)


  1. Creating a Sitemap for your Store and Writing Marketing Copy (Watch Here)
  2. eCommerce Store Analytics and Optimization (Watch Here)
  3. eCommerce Store's Best Practices (includes Terms of Use, Taxes, Customer Service, etc.) (Watch Here)
  4. Online Marketing for eCommerce & Selling on FB and Instagram (Watch Here)
  5. How to Successfully Sell on Amazon with an Effective Product Page (Watch Here
  6. Santa Cruz County Blue Check Program (Read Here)

Tax & Law:

  1. Tax Information EDD
  2. Law Information Lawyer Referral Service of Santa Cruz County


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Apply Now

It all starts here. Complete the application and submit your request. A member of the SBDC will follow up with you and help you achieve your small business goals -- at no cost to you.

What we do


One-on-One Advising

Our Business Advisors are industry experts who provide free, professional business advising in marketing, finance, accessing capital, and more.


Trainings & Workshops

Gain skills and knowledge you need for your business to prosper by attending one of our informative workshops. Visit our calendar for upcoming events.


Funding Assistance

Need money? Get expert help with business loan applications, investor packages, crowdfunding campaigns, and more.

News & Announcements


Cash Flow Tool + Free Legal + PPP/EIDL Updates + eCommerce Optimization + Free Merchandising + What Would Bryce Do? + Online Done Right + Free Biz Advice

This SPECIAL EDITION episode is fully-loaded with FREE resources to literally, help save your business. Host and advisor, Bryce Root covers it all from FREE legal advice to how to approach the... more

Hiddent Opportunity + Insta Reels 101 + #1 Video Mistake + Gear Pick Mic + Instagrammers To Watch

If foot traffic, sales and simply generating more exposure is your mission right now, this episode of Small Business-by-the-Bay with host and SBDC advisor, Bryce Root is for you. He tackles a huge... more


As concerns continue about coronavirus (COVID-19), we’re here to help you navigate available resources, answer your business questions and be a trusted partner for your business
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Funded in part through a cooperative agreement with the U.S. Small Business Administration. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA or HSU Sponsored Programs Foundation.