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Santa Cruz SBDC

Dec 14 2:00 pm — 3:30 pm

Santa Cruz: Business Model Canvas

Event Details

A plan is essential whether you’re pivoting your existing business model due to the implications of the pandemic, expanding your current business, or just starting out. In this interactive webinar, you will be introduced to a planning tool that will allow you to quickly identify potential customers, identify opportunities and needs in evolving markets, and begin the process of developing a clear and concise value proposition that will set you apart. DOWNLOAD the Lean Planning Canvas template and fill it in during this interactive online class. Attendance is limited to sixteen participants to allow for maximum engagement.

The Lean Planning Canvas
Ask questions
Get individualized advice
Your Next Steps


Keith Holtaway is an award-winning Bay Area business consultant with a 20-year track record of proven successes. He has helped germinated the seeds of his client’s ideas and helped transform them into award-winning and successful, local and nationally recognized businesses. Keith works closely with CEOs, senior management, executive directors, project managers, small and large business owners, and start-ups to quickly get their best thinking in writing and begin seeing results. He works with the client and team to develop clear, concise and aligned plans for achieving their quarterly and annual objectives for revenue, profit, cost reduction and other key measurements that are important to the overall success of their organization.

The information provided in this webinar and any supplementary materials provided to registrants are intended for educational and informational purposes only and does not constitute professional financial or legal advice. No registrant should act or fail to act on the basis of any material contained in this webinar without obtaining proper financial, legal or other professional advice specific to their situation. The Northern CaliforniaSmall Business Development Center, and its host, the HSU Sponsored Programs Foundation, specifically disclaims any liability, loss or risk, personal or otherwise, which is incurred as a consequence, directly or indirectly, of the use and application of any of the information presented in this webinar. By registering for this webinar you acknowledge and agree that you have read, understood, accept and agree to the above disclaimer and that under no circumstances shall the Northern California Small Business Development Center or it’s host, the HSU Sponsored Programs Foundation, be held liable for any claims, losses, or damages of any kind or nature arising out of or in any way related to the information provided in this webinar and/or the registrant’s use of or reliance on said information.