Santa Cruz SBDCAptos, CA

Santa Cruz Center: Instagram for Beginners

Santa Cruz Center: Instagram for Beginners

Thursday, May 20, 2021 10:00am to 11:30am

Join Karen Kefauver for a 90-minute jam-packed presentation with essential information on using Instagram tools for business! Although it's designed for professionals, business owners, nonprofits and entrepreneurs, anyone is invited to join the class. Owned by Facebook, Instagram is a network that is popular with marketers because it's photo-centric. We'll cover the differences between an Instagram business and personal account, how to use hashtags, story, and the ideal bio. Instagram can generate over 4 x more interactions on Instagram compared to Facebook. Learn the basics! This is a lecture format followed by Q&A presented by Instructor.

Karen Kefauver has over 10 years’ experience teaching social media marketing and coaches business owners on effective social media marketing strategy. She has been a freelance journalist for 20 years and her travel and sports stories have appeared in numerous publications.

(831) 479-6136

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Funded in part through a cooperative agreement with the U.S. Small Business Administration. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA or HSU Sponsored Programs Foundation.