Santa Cruz: Marketing Plan 201- Creating an Editorial Calendar to Support Your Marketing
This class is designed for people who already have a workable marketing communications plan of sorts. Cassie Blom will show you why a multi-channel editorial calendar is a highly effective tool for elevating your plan—and results!—to new heights, and will lead you through the ins and outs of building it out.
In this webinar, you should expect to get a better understanding of audience segmentation and learn how to design marketing channels and monthly or annual editorial calendars.
The information provided in this webinar and any supplementary materials provided to registrants are intended for educational and informational purposes only and does not constitute professional financial or legal advice. No registrant should act or fail to act on the basis of any material contained in this webinar without obtaining proper financial, legal or other professional advice specific to their situation. The Northern CaliforniaSmall Business Development Center, and its host, the HSU Sponsored Programs Foundation, specifically disclaims any liability, loss or risk, personal or otherwise, which is incurred as a consequence, directly or indirectly, of the use and application of any of the information presented in this webinar. By registering for this webinar you acknowledge and agree that you have read, understood, accept and agree to the above disclaimer and that under no circumstances shall the Northern California Small Business Development Center or it’s host, the HSU Sponsored Programs Foundation, be held liable for any claims, losses, or damages of any kind or nature arising out of or in any way related to the information provided in this webinar and/or the registrant’s use of or reliance on said information.