Santa Cruz SBDCAptos, CA

News and Announcements

Wondering how to make a name for yourself in a crowded industry where doing things the way they've always been done is the norm?

Posted On: August 27, 2019

Many business owners think that they own a copyright to their logo but actually only have a non-exclusive license to use of their logo image.  A contractor providing creative, such as a graphic designer, is not required by law to assign copyright to a contracting party unless a written agreement... more

Posted On: August 22, 2019

Having trouble staying focused on your marketing goals as a small business? In this video, we talk about four ways to bypass those “shiny objects” that distract your business from reaching its’ full potential!

Posted On: July 31, 2019

Are you a small business owner who wants to create an impactful social media presence on your own?

Posted On: July 31, 2019

Are you a Santa Cruz small business located off the beaten path?

Posted On: July 19, 2019


The legislature in Sacramento is on summer break and still NO CLEAR GUIDELINES about the status of the Independent Contractor situation.

Posted On: July 03, 2019

Many of you, over the years, have employed “Independent Contractors”.  A major court decision in 2018 has caused even more confusion over who can be in this classification.  It is important for you to keep up with the latest status.

Posted On: June 24, 2019

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Funded in part through a cooperative agreement with the U.S. Small Business Administration. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA or HSU Sponsored Programs Foundation.