Santa Cruz SBDCAptos, CA

News and Announcements

Watch the overview of the Shuttered Venue Operators Grant program, which included in the Economic Aid to Hard-Hit Small Businesses, Nonprofits, and Venues Act.

Posted On: January 15, 2021

"The SBA, in consultation with the Treasury Department, announced today that the PPP will re-open the week of January 11 for new borrowers and certain existing PPP borrowers..."

Posted On: January 12, 2021

The Community Foundation of Santa Cruz County Neighbor to Neighbor Fire Relief Grant for Small Businesses provides up to $5,000 in grant funding for businesses affected by the CZU Complex Fires. Business advising assistance services will be provided, at no cost, through the Santa Cruz SBDC.

Posted On: December 16, 2020

Attached is the summary of the bicameral bipartisan negotiation (with several placeholders for liability & state/local funding) that has been discussed in the press over the last week. Negotiations on state and local funding and liability continue.

Key Elements from lenders:

Posted On: December 09, 2020

This year has been extremely challenging for small businesses, but with the help of, access to resources and one-on-one assistance is a simple click away. is an easy-to-navigate website for small business owners to access an array of... more

Posted On: December 09, 2020
  • Restaurants - outdoor only
  • Retail - 25% Indoor capacity
  • Bars closed (those serving food, follow restaurant guidelines)*
  • Hotels open, but no related inside pools or gyms open, other modifications may apply.*
  • Fitness clubs: outside only
Posted On: November 17, 2020

"The U.S. Small Business Administration, in consultation with the Treasury Department, today released a simpler loan forgiveness application for Paycheck Protection Program (PPP) loans of $50,000 or less.

Posted On: October 15, 2020

"The Small Business Administration will begin forgiving loans granted to small-business owners under the Paycheck Protection Program, the Treasury Department said Tuesday, following banks’ and borrowers’ complaints that the process had been bogged down..." -Wall Street Jounral

Posted On: October 09, 2020

"...Mr. Mnuchin, testifying before the committee, suggested the Trump administration would back a proposal from U.S. banks and others who have said the massive lending program should see loans under $150,000 automatically turned into grants..." -Wall Street Journal

Posted On: October 09, 2020

Learn how to create a search-friendly website that drives user action and supports business goals with Grow With Google and California Office of the Small Business Advocate. Here are additional resources they have provided from this webinar.

Posted On: October 09, 2020

Apply Now

It all starts here. Complete the application and submit your request. A member of the SBDC will follow up with you and help you achieve your small business goals -- at no cost to you.


As concerns continue about coronavirus (COVID-19), we’re here to help you navigate available resources, answer your business questions and be a trusted partner for your business
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Funded in part through a cooperative agreement with the U.S. Small Business Administration. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA or HSU Sponsored Programs Foundation.